Sitecore codifies best (code) practice with MVP class of 2026
Oh no, another overlong (typically US-originated) job title, right?
You get an email from the (CAPS used for extra effect) impressive-sounding Senior Vice President of Corporate Product Field Sales & Go-To-Market Innovation for Artificial Intelligence… and you pause for a moment to calibrate what’s to follow.
It can be a similar story with Most Valuable Professional (MVP) initiatives.
These recognition programmes tend to crop up across the major enterprise software vendor space and, more often than not, become shiny additions to job titles, little gold stars meant to signal product know-how, sales credibility, customer impact, or some blend of the three.
At their best, when deployed correctly, they go beyond the badge or label and translate into real-world experience into practical guidance others can actually use
MVP A-okay?
Creating an MVP programme of tangible value seems like a big ask, but marketing-focused digital experience software company Sitecore thinks it can pull it off (spoler alert: the company has actually been doing this for two decades). So what’s in the box?
The company’s toolset is designed to enable an organisation’s brand to plan, create, personalise and deliver content across every channel by unifying content management, customer data and personalisation into one intelligent system.
Sitecore’s Most Valuable Professional (MVP) Class of 2026 has recognised more than 200 individuals from around the world and the list is drawn from customers, partners and independent practitioners.
Shared reusable code
Apparently, not just a pretty label to slap on a job spec, Sitecore says its MVP programme is designed to deliver practical results because it turns lessons from real projects into shared assets others can reuse. MVPs publish step-by-step guidance, share reusable code, answer questions in public channels and test new capabilities early, then relay what works and what breaks.
The aim is to shorten build time, reduce upgrade risk and speed up problem-solving for teams adopting SitecoreAI, so customers can launch sooner and modernise with fewer surprises. So then, this appears to be real world technology encapsulated, codified and shared among real practitioners.
“Congratulations to the 2026 MVPs on their achievement,” said Eric Stine, chief executive officer at Sitecore. “Learning directly from customers, partners, and practitioners has guided Sitecore through 25 years of innovation and partnership, from the first websites to AI-driven experiences. The breadth, longevity, and capability of this ecosystem reflect the strength of the Sitecore platform and brand as our customers face new opportunities in the world beyond their website.”
The 213 MVPs are distributed across three categories: 120 in technology, 37 in strategy and 56 are listed as ambassador MVPs.
Advancing agentic advancements
MVPs are selected through a two-month review in which more than 100 community reviewers evaluate nominations for real contribution and influence and the recognition is a year-long program that includes private forums, regional meetings, and the MVP Summit, along with early product access and direct dialogue with Sitecore teams.
“Sitecore has one of the strongest ecosystems in the market and it’s a strategic advantage customers experience,” said Michelle Boockoff-Bajdek, chief marketing officer at Sitecore. “The MVP programme is where that advantage becomes visible. It brings together leaders from across our customer and partner community who extend what’s possible with Sitecore, advance agent-based capabilities within the platform and help the broader market move faster. As SitecoreAI accelerates that progress, our community turns new capabilities into business outcomes at scale.”
Sitecore lists a number of comments from this year’s line up that talk about platform-level technology usage in day-to-day development environments. The company’s community has been lauded for its openness, its curiosity and its wider willingness to share knowledge and experience.
Eric Stine, chief executive officer at Sitecore.
Images (above & below)) credit: Sitecore
