Sitecore Studio tools-up for MarTech agentic design, sharing & extension
We know that marketers (sometimes called marketeers) need so-called MarTech platform technologies to operate inside today’s increasingly AI-centric workflows.
As such, they rely on software application developers to create services in this space capable of building and customising AI-powered agents and workflows that automate marketing tasks within secure, governed environments.
This is the rationale and accompanying technology validation behind Sitecore now introducing Sitecore Studio, a development layer of its own SitecoreAI brand.
AI as a marketing core
Working as a digital marketing platform, Sitecore Studio aims to put AI at the heart of marketing.
According to magical analyst house Gartner when citing one of the company’s partners, “The ability to deliver consistent, personalised experiences across multiple channels is where Sitecore really shines, making it a top choice for enterprises.”
Detailed at the company’s annual user convention Sitecore Symposium 2025 in Orlando this week, SitecoreAI now coalesces Sitecore’s CMS, DAM, MRM and CMP products together in a composable SaaS platform.
It works by uniting content, data and personalisation in one system. The platform launches with more than 20 AI agents delivered, with “hundreds more expected” to be available in the coming months, many of which will be built by an ecosystem of partners and customers.
DAM useful (Digital Asset Management)
According to the Forrester Wave: Digital Asset Management Systems report, “Sitecore’s DAM vision focuses on mastering the complete content lifecycle for all omnichannel marketing – helping marketing teams achieve higher yields, faster, in market.”
The Symposium event itself showcased use cases developed by different organisations that address real-world marketing challenges and streamline key workflows through automation. These use cases build AI-powered agents as well as what Sitecore calls “connectors and experiences” that demonstrate what the company promises is the next generation of digital marketing in SaaS.
Inside Sitecore Studio
Sitecore Studio creates a governed, connected workspace where enterprises can design and deploy their own AI agents, connectors and extensions with scalability and control.
“Sitecore Studio removes one of the biggest barriers companies have faced in realising the full benefits of cloud-native platforms: benefiting from the simplicity of SaaS combined with the freedom to tailor solutions and processes that make their brand unique,” said Eric Stine, chief executive officer at Sitecore. “As [cloud-native] SaaS becomes tablestakes in the AI era, Sitecore Studio shows how we make it work in the real world. For 25 years, Sitecore has led through innovation that empowers marketers and partners to build what’s next. With Sitecore Studio, we’re extending that legacy into SaaS, giving enterprises the freedom to customise, connect and innovate on their own terms.”
Agentic design, extend & share
Sitecore Studio offers connected environments where marketers, developers and partners can design, extend and share AI agents at scale: Agentic Studio, App Studio, Sitecore Connect and Marketplace. The company says that its new agents and connected flows were built on SitecoreAI’s extensible architecture and demonstrate how collaboration across the Sitecore community is shaping the future of digital experience.
“For more than two decades, Sitecore has been a platform where creativity and code come together to shape experiences,” said Roger Connolly, chief product officer at Sitecore, who also says that his firm’s partner/user awards staged this month show how Sitecore puts partner expertise in the centre and lets developers and marketers innovate together.
A compelling part of this year’s event was the Marketplace Hackerspace, billed as “the ultimate developer playground” at Sitecore Symposium 2025. The company said it was applicable whether attendees were seasoned Sitecore architects or just getting started.
“The Marketplace Hackerspace experience at Sitecore Symposium 2025 was designed from the start to be a hands-on coding zone where developers can rapidly learn how to build extensions using Sitecore SDKs, Blok Design System and MCPs. It’s designed to showcase the power of XM Cloud’s extensibility and developer experience using AI tooling – live, on-site, and in real time,” said Sebastian Winter, technical product marketer, Sitecore. “This year’s sessions were oversubscribed and well attended; we welcomed a range of software engineers at various levels of experience who showed competency when tasked with rapid prototyping to build working apps in under an hour. We championed a degree of vibe coding to ensure everyone could get to grips with the future of developer experience with AI-powered workflows.”
The company’s social streams are tagged with #SitecoreSYM.
Eric Stine, chief executive officer at Sitecore.
Marketplace Hackerspace experience at Sitecore Symposium 2025.