
With its promise tocut costsand ease of scalability, the
attractions ofcloud computingfor IT managers are
straightforward, but thesilver lining still eludessome
enterprisesreluctant to release sensitive
data.
- Benefits of
the cloud
- Communications revolution
- Cloud case
studies
- Cloud inside
the firewall
- Secure sensitive
data
- Trusted partners
- Applications on
cloud platforms
- Consumer versus
enterprise
Benefits of the
cloud
On the face of it,
cloud computing has a compelling case, at least for the firm's
accountants. This is because it takes a lot of expensive assets -
whose true profit contribution is hard to measure - off the balance
sheet and converts them to current expenses. That's handy in these
capital-conscious times.
Cloud computing also appeals to line managers because it
promises to let them dial up the computing resources they need on a
pay-as-you-go basis. This allows them to budget and operate
according to actual need, making their budgets more efficient and
more flexible.
The other main benefit is scalability. One aspect is access to
supplementary computing resources over and above what is available
in-house. The other is access to an almost infinitely graduated
number-crunching capacity somewhere in cyberspace.
So what can one get from the cloud? And does the computing cloud
mirror actual clouds in any way?
In some ways
cloud computing harks back to the early days of time-sharing.
The primary offerings now, as then, are rented access to processing
cycles, storage, networking and applications. Only this time, the
scope is global, always on, and open, rather than local, batch and
proprietary.
Communications
revolution
What makes cloud computing possible is the revolution in
communications technology over the past 20 years. This has shifted
from expensive analogue telephony to cheap digital internet-based
networking. Links are no longer point-to-point but, thanks to
mobile cellular and satellite networking, ubiquitous and increasing
fast.
This trend is unlikely to change. Information technology
suppliers are racing to catch the networking wave. They aim to
erase the user's awareness of the location of the processed data by
making access and presentation of information fast and
transparent.
Already 55,400
firms use Salesforce.com to manage customer relations and
logistics for 1.5 million customers. Just over 400 million people
use Skype to make international phone calls and share files. Google
and Microsoft are locked in battle for first rights to the users'
desktop, with standard office and other applications, while online
bookseller Amazon wants to store their records with archival
processing and storage such as Elastic Cloud Computing (EC2).
The price war this has engendered makes cloud computing
attractive. EC2 offers on-demand computer cycles for 11 cents per
hour for Unix/Linux and Windows users pay 13.5 cents per hour. But
big mature IT users have been justly wary of cheap cloud offers. If
one's internal systems are running sweetly, why fix them?
Cloud case studies
For cloud computing does introduce complexity at almost every IT
level, at least to start. Dave Powers, information analyst for Eli
Lilly, the pharmaceuticals maker, has been experimenting with
supercomputing in the cloud with several suppliers. A big win for
him would be a single unified user identity and authentication
system for accessing external and internal IT resources. He has
tried OpenID, liked it, but did not pursue it because the internal
IT department was reluctant to give up its present, internally
managed IDMS.
The cloud can deliver simplicity, but it takes commitment.
Google succeeded in persuading the publishers of the Daily
Telegraph and the Guardian to switch to Google Apps for office
workers and journalists.
Guardian News & Media CIO Andy Beale said the new package,
which included Google Docs, Google Calendar, Google Sites, Google
Video and Google Mail, would pay for itself quite quickly, when he
announced the deal in February. "Being able to offload commodity
services to someone else at a cost-effective price makes a lot of
sense. We will save money, and we are getting a lot more useful
product for significantly less money," he said.
But there were special circumstances at GNM. Firstly, it is
owned by a not-for-profit trust. This may give it greater latitude
to experiment than a firm with a more conventional ownership
structure.
Secondly, the newspaper, like all publishers, is under severe
pressure to cut costs. It is hard to say how much it will save
switching from licensed Microsoft Office products and Lotus Notes
to Google Apps, but it would not be insignificant to the financial
director.
Thirdly, the Guardian has trumpeted the benefits of the
"interWebcloud" for a decade or more. This was a chance to show
that it practices what it preaches, but also to gain real world
experience at a time when people's increasing access to fast
broadband communications is changing the publishing business
model.
Fourthly, as Beale noted, it means they rely less on virtual
private network links to exchange information.
Cloud inside the
firewall
Until very recently, most cloud applications ran outside the
organisation's firewall. But in April VMware introduced vSphere 4,
what it calls its operating system for the cloud.
vSphere 4 allows CIOs to aggregate and manage their internal
processors, storage and networks as a seamless, flexible and
dynamic cloud operating environment. VMware claims any application
will run more efficiently and with guaranteed service levels on the
system. It plans to allow what it refers to as a "dynamic
federation" between internal and external clouds, enabling private
cloud environments that span multiple datacentres and/or cloud
providers.
Cisco argues the network allows CIOs to put everything into the
cloud, and drop the distinction between internal and external
resources.
Eli Lilly's Powers reckons that's true,
but a step too far at this stage. His company is
not likely to put control of its factory network and information
systems into the cloud any time soon. Apart from regulations,
there are
quality, responsibility and liability issues that conserve the
status quo, he says.
Securesensitive data
He anticipates a three-tier structure emerging. The first is a
small but highly secure internal IT shop where the company
processes and stores secret information,
information that gives it competitive advantage, or for which
it is legally liable, and
where it cannot lay off the liability to third parties.
But the internal picture may lend itself to a degree of private
cloudiness, if users firms adopt Vmware's view of that of data
warehousing and business intelligence supplier Teradata. Teradata
CTO Stephen Brobst says processing is no longer a bottleneck,
thanks to virtualisation and tunability of server racks. But
storage and input and output (I/O) are. Brobst reckons two emerging
technologies will address these issues within a year. He expects
Intel to move the I/O processor on-board the microprocessor by
mid-2010. This will allow the chip's random access memory to access
data at the same rate as it processes it, wasting no cycles while
it waits for data to arrive. This will also make feasible
solid-state storage, which will act as a mass RAM store.
But the key will be Teradata's new storage management system, he
says. This will allow database administrators to mix and match
storage units of different capacities and types, and for the
software to work out where to store the most frequently used data,
saving database administrators a tedious but key manual task.
Brobst is quick to say Teradata's pitch is not for real time
online transaction processing environments. Rather it takes data
from OLTP systems, warehouses them, and crunches it to provide
business intelligence for decision-making. Data volumes were
doubling every year but decision response times were shrinking, he
said. It was increasingly critical to a firm's competitive edge to
run the business intelligence operation as close to the data
generation and decision-making points, and that means inside the
private cloud, he said.
Trusted partners
The second tier comprises trusted, long-term partners, says
Powers. Closer to the old time-sharing deals, these relationships
will be contractual and will include service level agreements. They
might possibly also include risk and profit-sharing targets and
incentives. Information processed here will likely be response
time-dependent (hence the need for SLAs) and will probably deal in
confidential or sensitive information.
There are already many examples of this. Many corporate websites
are outsourced to trusted third parties and many run transactions
on them that feed the corporate enterprise systems. Similarly, few
companies wash their own e-mail these days. They rely on firms like
MessageLabs to filter the net's spam and malware load before they
hit the corporate firewall.
Applications on cloud
platforms
The third level will deal in general purpose applications and
non-confidential information, including external data.
This is where
Microsoft, with its forthcoming Azure product set, and Google
with its Apps, will fight it out. In the same way that
Salesforce.com, Apple, Google and Symbian have provided tools and
standards that other software developers can use to build
applications that run on their platforms, so Azure provides
standard web protocols and tools like XML, .Net, Soap and Rest.
Microsoft promises that developers who use these tools will end up
with cloud-ready applications.
Consumer versus
enterprise
That is fine, up to a point. The problem is that providing
platforms is good for the consumer market, especially when it
involves mobility. There are at least five mobile operating systems
fighting for market share. Who wins depends, as it did in the early
days of the PC, on which platform has the most popular
applications. But this is far from the enterprise market, which is
far more mature, and hence homogenous, conservative and geared for
efficiency rather than novelty.
So far the efforts of leading enterprise software firms such as
SAP, Oracle, Siebel and the rest to become cloud-compliant have
been hesitant at best.
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Image: Henryk T. Kaiser/Rex Features