Microsoft has revamped its five-year-old internet search
engine to anticipate more of a searcher's interests. The move is
seen as an attempt to rival Google.
A re-launch of the five-year-old service,
leaked on Twitter in March, is expected within the next two
weeks and will include a new name to replace the present Live.com,
according to the
Financial Times.
One potential rebrand name for Live Search is Kumo.com, the
Twitter posting said. "Kumo" is the Japanese word for "cloud" or
"spider".
The re-launch comes as Microsoft's search service fell to a new
low of around 8% share of the US searches in April, compared with
Google's 64%, according to research market research firm
comScore.
Some analysts say even if Microsoft is able to put its search
service on a par with Google's, it will struggle to win back the
market share lost in recent years.