Even though IT budgets are being squeezed as a result of
the credit crunch, a survey conducted by
Storage Expo has found that
green IT is still a priority provided it also saved
money.
In the survey, 70% of respondents expressed the view of
green being good for IT if efficient and a further 4% declared
that green IT was a priority even if there were no cost
savings.
However the survey also revealed that a tenth of organisations
are no longer
pursuing green IT because of budget cutbacks and 4% said green
IT was never a priority. Finally a few respondents (2%) said that
they were so worried about their job they could not even think
about it.
Commented Natalie Booth, Event Manager for Storage Expo 2008,
“In today’s uncertain economic environment, and with energy usage
and prices increasing at a rapid rate, finding ways to reduce power
consumption whilst maintaining the growth of one’s business is high
priority.
“The credit crunch has made a number of businesses rethink their
IT strategies and budgets. However contrary to what most companies
think green IT and beating the credit crunch can go hand in hand if
the right strategy is used.”
In the Energy Efficiency Zone at Storage Expo, sponsored by IBM,
visitors will be able to hear from leading authorities and
technical experts on the best way to increase energy efficiency,
save money and stay green.
Talks at the Energy Efficiency Zone include:
- Energy Efficient Storage Systems by Mick Walker, IBM STG Green
Computing Consultant, IBM
- Green Enterprise Storage Reinvented by Eyal Zimran, Global
Director of Marketing and Alliances
- Archive Green by David Longson, IBM Storage and Data
Services
Commenting on the importance of energy efficiency in storage
Mick Walker said, “The increasing cost of energy [is] making an
energy efficient datacentre an even more compelling proposition,
which for storage should be a blend of disk and tape solutions that
will optimise both performance and energy consumption.”