Oracle has launched itsSiebel Personalised Content Delivery
system, a technology to help life sciences
organisations make sales pitches.
Siebel Personalised Content Delivery allows sales
representatives to use multimedia content in presentations.
It also uses
customer relationship management capabilities such as workflow,
business rules and decision-making technology.
Dale Hagemeyer, an analyst at Gartner, said, "Interactive
detailing is yielding positive results for the biopharmas that have
invested there. Personalising content to be able to market to a
segment of one through multiple channels will improve the
impact."
