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Microsoft's Brad Goldberg on how Live Search will take on Google

Brad Goldberg
Author:
Cliff Saran
Posted:
17:07 30 Apr 2008
Topics:
Internet Portals & Search | Google

As the bid for Yahoo quietens down, Microsoft has revamped its Live Search engine, expanding the types of searches users can run.

In a telephone interview with Computer Weekly, Brad Goldberg, general manager, search engine business at Microsoft, said the company was well-positioned to be a strong search engine company, and was taking long term investments in data centres and search technology to become the alternative to Google. "Microsoft is significantly investing on a worldwide basis because we think search is a critical area for us," he said.

The user interface has been expanded to provide Internet users with local and mapping information, together with integrated location-based services via mobile devices. Microsoft said it has improved the way Live Search find images, presenting images on a single page to avoid users having to click "next page" to see more, Microsoft said.

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