Sir David Attenborough has launched a layer onGoogle
Earthwhich illustrates the world's endangered
species.
David Attenborough has launched the Google Earth service as a
patron of endangered species organisation Wildscreen.
The layer uses
Google's mapping technology to raise the profile of a selection
of endangered species from
Wildscreen's ARKive
project.
The Google Earth Outreach programme has helped give Wildscreen
the resources to use Google Earth and Maps to show ARKive's work to
a mass audience.
It means Wildscreen have been able to overlay written, audio and
video information onto Google Earth.
Unveiling the new ARKive layer in Google Earth, Attenborough
said, "Having spent over 50 years working in natural history
broadcasting, I know how important technological innovation is for
reaching new audiences.
"With the arrival of the internet, there are now even more
opportunities to bring the wonders of the natural world to a global
audience. Google Earth is a really powerful way for Wildscreen to
show the vital work it is doing with the ARKive project."
The ARKive layer can be found in the Global Awareness folder of
the Featured Content section in Google Earth.
Google Earth can be
downloaded for free.
Google Earth acquires aerial photography company>>