Holiday and travel firm TUI is managing the
performance of its main customer website with a customer experience
management platform from
Tealeaf.
TUI has selected the Tealeaf CX suite to help it better
understand the expectations and behaviour of visitors to the
Thomson site.
The website has 850,000 consumers visiting every week.
Using Tealeaf cxView dashboards, TUI UK is presented with real
time visibility into everything that is happening on its holiday
booking website.
Tealeaf cxImpact also immediately alerts TUI UK to any problems
within the site that are preventing customers from completing
bookings. TUI UK can then drill down into each and every issue to
quantify both how many customers are being affected and the impact
of any issue on the business.
By capturing details of each customer interaction with the
website, Tealeaf is also helping TUI UK better understand
customer behaviour.
“Tealeaf is the only solution available that could provide us
with the depth and breadth of meaningful information about why
customers are prevented from booking holidays via our website,”
said George Nolan, e-commerce manager for holidays at TUI UK.
“Tealeaf was up and running in only a few days and quickly
providing us with invaluable insights that help us turn more
lookers into bookers,” he said.
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