The latest company to join the Apple Watch app bandwagon is Premier Inn, whose customers can use an Apple Watch to control the heating, lighting and entertainment systems in the chain's showcase hotels.
The Whitbread-owned hotel chain launched a range of hotels last year known as Hub by Premier Inn. Hub hotels are based in city centres and provide digital services.
The one in Covent Garden, London, now enables guests to control settings in their room via an Apple Watch. The service is also available via Google Pay for Android users.
The app was designed and developed by mobile banking software company Monitise in its Monitise Create innovation unit. The supplier is best known for its mobile financial services apps, but a recent strategic review has seen the company focus on growth.
Monitise is expanding beyond its financial services bedrock. In January 2015, Monitise put itself in the shop window, announcing that it could benefit from being part of another business.
Read more about Apple Watch
- The first app designers to figure out how to add desirable functionality to a new wearable device demonstrate creativity and technical know-how
- Allied Irish Bank follows Citi and a handful of banks in clambering on the Apple Watch bandwagon early by developing a mobile app
- Get to know the specs and features of the most anticipated smartwatch to date, and whether it is of any use in the enterprise
But in March the company decided to continue operating as an independent company rather than seeking to be taken over. The company’s chairman Peter Ayliffe said he was confident that the business is at a point in its development where the prospects for delivering long-term value are excellent.
“The feedback from third parties re-affirms that we have a uniquely strong technology platform, a talented and highly respected management team, and a deep well of support among staff, partners and clients for what we are seeking to achieve,” he said.
Companies are hurrying to develop applications for the Apple Watch following the extensive publicity enjoyed by the launch of the wearable device.
Being first to market allows organisations to capitalise on first-mover advantage and show they are ahead of the pack, sending a clear signal to the market and customers that the company is an innovator. Among those that have already launched apps for the Apple Watch are Ocado and Booking.com.