SAP and Research in Motion unveil CRM app for Blackberry

SAP and Research In Motion (RIM) have unveiled a mobile customer relationship management (CRM) application for the Blackberry.

SAP and Research In Motion (RIM) have unveiled a mobile customer relationship management (CRM) application for the Blackberry.

The SAP CRM application uses the Blackberry smartphone applications, including e-mail, address book and calendar applications, to deliver mobile CRM for salespeople. Analyst IDC has estimated that a mobile salesforce using SAP CRM with Blackberry could improve efficiency by 80%.

As part of the work delivered through the partnership, RIM plans to expand its framework for building workflow-enabled mobile applications for the Blackberry platform. The framework will serve as the basis for developing mobile applications for other applications in the SAP Business Suite, RIM said.

The partnerships aims to allow Blackberry users to access information on the go. The two companies have developed Automated Data Synchronization technology, which uses the push-based architecture of Blackberry Enterprise Server to automate data synchronisation between business systems and mobile applications, when a network connection is unavailable.

Through the partnership, SAP said it is able to use the mobile device management capabilities of Blackberry Enterprise Server to enable IT groups to centrally manage and wirelessly deploy mobile applications to Blackberry smartphones.




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