A social networking website aimed at tackling climate change to be known as Edenbee is to be launched early next month.
David Hayes, co-founder of Edenbee, said, "New Bamboo's flexible approach meant we could develop the site rapidly, which not only allowed us to cut costs, but also meant we could incorporate all the elements we wanted into Edenbee."
Ruby on Rails 2.0, released in December, represented a switch from Soap (simple object access protocol) to Rest (representational state transfer), which is already widely used by high profile sites, including Amazon, to provide web services.
New Bamboo collaborated with design consultants Clearleft on the website's user experience and its look and feel.
The site, which claims to the first of its kind, is designed to enable users to calculate their carbon footprints and track their progress towards reducing them.
The site uses a carbon calculator based on the Avoiding Mass Extinction Engine used by the UK government for its Act on CO2 initiative.
The website will also enable users to collaborate with others and share practical ways to reduce their emissions.