I'm a Barbie girl in a virtual Barbie world
Mattel, the US toymaker that has brought joy and lead paint to millions of children the world over, has announced that one of its most popular brands is getting a makeover.
"Representing the true evolution of what today's girl loves and opening the door to how tomorrow's girl will play," the company has announced BarbieGirls.com, the first global virtual world of its kind, designed exclusively for, well, girls.
BarbieGirls lets girls create their own highly personalised virtual world with a level of fun that is second to none, including shopping, chatting, watching a movie or "just hangin".
Sounds like Germaine Greer's life's work has all been in vain, doesn't it?