Google mistakenly released some of its ad sales projections on the web last week, the second time in recent days that the company has slipped up in releasing information not meant for public consumption.
Last week, Google also unwittingly released plans to offer on-line storage to users, which would see a mirror image of users’ hard drives being stored on Google servers, to offer data back-up in case of system crashes in users’ PCs.
This information was discovered on the Google website by a blogger, and was later taken down by Google.
The other gaffe is explained in a filing with the US Securities and Exchange Commission, when Google revealed that statements had been inadvertently added to a presentation intended for analysts.
One of those statements said Google expected ad revenue to grow from “$6bn this year to $9.5bn next year”.
Google said this information was not supposed to have been released and that it came from an internal report on product strategy, which was written last year.
“These notes were not created for financial planning purposes and should not be regarded as financial guidance,” Google said in its SEC filing.
Nevertheless, such ad growth would be impressive if it turned into reality.
Google also mistakenly revealed information about stock-based compensation for employees and directors in the presentation, although it said in its SEC filing that the figures included were “materially accurate”.