Advanced Micro Devices is setting up a design centre with a Chinese PC manufacturer to focus on integrating AMD's processors into information appliances.
The centre will be established in Beijing with Founder Group, and will begin by focusing on home digital media centres. Founder will supply infrastructure and engineering staff, while AMD will supply technology and support including development tools, engineering support and reference design kits.
AMD said it hoped the new lab will encourage use of its Alchemy and Geode processors in China.
The Alchemy processor is aimed at mobile and handheld devices, and AMD has already shown a reference design for a Linux-based PDA based on the chip. Its Geode processors, acquired from National Semiconductor earlier this year, target information appliances, thin clients and set-top boxes.
In late October, AMD announced it was working with one of China's largest IT distributors, Digital China Holdings, to push acceptance of its desktop Athlon XP, Athlon 64 and Opteron processors in China.
Digital China will distribute the processors and will open 500 Digital China-AMD processor stores across the country.
Martyn Williams writes for IDG News Service