SAS boosts BI software for enterprise

Business intelligence software company SAS Institute has unveiled next-generation, enterprise-wide BI software - aimed at banking...

Business intelligence software company SAS Institute has unveiled next-generation, enterprise-wide BI software - aimed at banking and telecoms - to provide industry-specific packaged applications, embedded domain expertise, and an extendable underlying architecture to give companies a fast track on intelligence and a quicker ROI.

Initial application for the new Industry Intelligence Solutions will include credit scoring, customer retention and segmentation, cross- and up-selling, and marketing automation as well as a strategic performance management application designed to help organisations track their overall performance.

The industry solutions include a common data model that defines business entities and processes for the given industry. As the foundation, the industry-specific data model ensures rapid integration and implementation of the application components as well as the sharing of consistent and accurate information across the enterprise, according to SAS officials.

SAS also announced a global strategic alliance with Computer Sciences to develop and deliver BI solutions for analytical CRM, strategic performance management, and data warehousing for public and private sector clients.

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