Pinder explained, "The campaign is to show people the benefits of using the Internet and remove any fear that they might have." The Government plans to run events in conjunction with the private sector, and the IT industry in particular, he added.
Pinder envisages that the campaign, which is yet to be named, will be both "serious and light-hearted" and stressed that individuals will be expected to play their part. "For example, people in workplaces could decide that they will adopt some members of staff that are not particularly IT literate," he suggested.
"We will want children to do things like adopting a granny and getting them online."
The multimillion-pound campaign, which is still at the planning stage, is expected to run during the final quarter of this year.
Pinder said, "The digital divide is an issue for every country, so it is important that we give people the opportunity not to be on the wrong side of it."