Loudcloud's Managed Services 3.0 subscription model has been tweaked to attract customers eager to begin its relationship with the managed services provider (MSP) through a low-risk pilot or static Web site deployment, said Frank Chen, director of product services for Loudcloud.
The new service offerings will fall into three categories. In order of adjoining services and technical level of support, they include Loudcloud Deployment and Launch Services, Loudcoud eBusiness Hosting Services, and Loudcloud Client Services.
Chen admits that Loudcloud's heavy-handed approach may have been too much to handle for some customers, particularly those with little need of a comprehensive pre-bundled arrangement of services for their Web site management purposes.
However, Chen said that the company will provide a dedicated level of support.
"[With Managed Services 3.0] we're bringing all of our optimisation [in] OpsWare automation technology to even smaller sites. When [customers] need to get bigger they scale with quality."
However, Ted Chamberlin, network analyst for Gartner, said Loudcloud's initial and rigid high-end Web site infrastructure and services play may have caused more harm than good, by shutting out a growing portion of small to medium enterprises.
Although it should open doors to new business, Chamberlin noted that as a direct consequence, a new challenge lay ahead for the MSP.