Vacuum sales treble on streaming success

Sales have trebled for e-business Vacuum Cleaners Direct since video clips of the machines on sale have been put on the company's...

Sales have trebled for e-business Vacuum Cleaners Direct since video clips of the machines on sale have been put on the company's Web site.

Robert Dunt

Now, through video streaming, prospective customers can view the key features of the vacuum cleaner they are interested in before spending their cash.

Vacuum Cleaners Direct teamed up with http://www.Servecast.com to produce the videos that last about three minutes and feature staff from < http://www.vacuumcleanersdirect.com demonstrating the machines.

Managing director of Vacuum Cleaners Direct, Simon Richards, said, "Each machine we sell on our Web site has several unique functions which should be considered by individual users.

"During a busy Saturday in your local electrical superstore you are unlikely to have the luxury of time with a salesman to run through each of those features with you."

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