Namely, that by the time they have linked all their business systems, their competitors have taken a lead in the marketplace.
Companies implementing enterprise software from the likes of Oracle, SAP, Peoplesoft and Baan have in the past spent so long customising it that by the time they have finished, their business goal posts have moved.
Oracle claims that its Oracle Applications 11i software, due out later this year, will be an integrated suite, which can be implemented much more quickly.
In other words, it is just the thing for companies struggling to keep up in the fast-paced world of global e-business.
Oracle certainly has its marketing pitch right, whether the product is up to the task remains to be seen.