HDS, NetApp, IBM and bloggers line up to kick EMC

Coincidence or Google Bomb: Why is the whole storage blogosphere lining up to kick EMC the week before EMC World?

Do you know what a “Google Bomb” is? Long story short, if you pump enough content out there, its prevalence starts to influence Google results. There’s an interesting piece about the practise here and Wikipedia has an article too.

I mention Google Bombs because next week is EMC World and the way things go these days that means a few dozen journos will be herded into darkened rooms to hear The Word from EMC. So next week, Google will be abuzz with the stuff EMC wants us all to know (which as we reported last week, NetApp thinks is a replacement for CLARiiON and Celerra, plus V-Plex).

The sheer quantity of journos attending the event means the web will be awash with EMC news.

This week? Anti-EMC ire almost everywhere.

NetApp’s having a crack, of course, having picked up on a post by W. Curtis Preston (who’ll keynote Storage Decisions in Melbourne next week!) who found a user with a tricky backup problem that was beyond an EMC V-Max’s capabilities. NetApp’s Bar and Grill swooped, pointing out its products could get the job done in about ten minutes – one handed – and links to another couple of blogs that come to the same conclusion. The debate has spilled over to Twitter, with NetApp challenging EMC’s Chuck Hollis to comment. Chuck declines, saying he simply can’t rebut every blog post. Preston, meanwhile, wants it known that his post was not a dig.

HDS is also having a go, on the basis of an incident we reported that saw a hosted email provider’s EMC SAN bork for a while. EMC’s own Chuck Hollis writes the incident off as a “sh*t happens” kind of thing but HDS seizes on it as a sign of poor reliability and IBM’s Storage Buddhist makes an obvious reference to the incident too.

HDS has another bite at the cherry, too, handing out some FUD accusations and drawing return fire from Storagezilla (HDS also criticises NetApp and 3Par for lacking a stack of their own, after the pair took issue with HDS’ new stack play).

Even Preston de Guise is grumpy with EMC, as he’s found a bug in NetWorker and Grumpy Storage has found reasons to be grumpy with the company too.

EMC buddy Cisco cops some flak too, with Storage Mojo pointing out its UCS systems aren’t all that scalable.

EMC subsidiary Iomega, however, is in a happier place. The company has popped out some new products and has won praise from Stephen Foskett, plus a predictable plug from Virtual Geek.

Elsewhere, Chi Corporation expresses its bromance with Isilon. We think there’s some hand-holding and looking deep into each other’s eyes going on between About Restore and Symantec, too, as the former praises the latter lavishly in a post.  Vladan.fr turns his attention to Acronis. Modern backup explains how (not) to get dudded by dedupe and Pivot Point explores VMware’s Storage I/O control.

Lastly, in a pretty quiet week, HDS celebrates parent company Hitachi’s 100th birthday with some posts we’d ignore for just about any other milestone!

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