Google has introduced an online payment service for digital content called Google One Pass, rivalling Apple's digital subscription service announced this week.
Google One Pass allows users to pay for digital newspaper and magazine subscriptions and view content via websites and mobile applications.
Lee Shirani, director, business product management, Google Commerce, said in a blog post the goal is to provide an open and flexible platform for publishers.
"Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don't have to re-subscribe in order to access their content on new devices," said Shirani.
Google One Pass is available in the UK, Canada, France, Germany, Italy, Spain and the US.
Apple launched its digital subscription billing service for magazines, newspapers, videos and music yesterday.