The chief executive of Tesco.com has been poached to join rival Marks & Spencer as executive director of multichannel and e-commerce.
At her new employer, Laura Wade-Gery will be taking a newly created board position responsible for M&S's £1bn e-commerce strategy, which aims to increase online sales up to £1bn from the current £400m in the next three years.
Wade-Gery had been working at Tesco since 1997, when she joined as a targeted marketing director. Last month, it was announced that she was about to take on the board-level role of UK commercial director for non-food sales from next month, when new chief executive and former CIO Philip Clarke takes over from Sir Terry Leahy.
Her previous role was then taken by Ken Towle, chief executive of Tesco's China operation, but with the new title of director of internet retailing.
Tesco.com head of research and development Nick Lansley commented on Wade-Gery's departure on his blog and confessed he was "stunned".
"It seems to be true - I tried to e-mail her this morning and her Tesco Exchange e-mail account appears to have been deleted," Lansley wrote.
"Wow. Well done M&S. She'll do you well."