Selling the NHS's National Programme for IT - a PR challenge

The public relations magazine PR Week has published an analysis on the NHS’s National Programme for IT [NPfIT] which mentions the loss of its Director of External Affairs James Herbert.

The article refers to the challenge facing Connecting for Health, which runs the £12.4bn programme, as it tries and sell the NPfIT to the NHS.

“As PR challenges go, “says the article, “Connecting for Health appears up there with Jade Goody and Heather Mills-McCartney.”

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