I'm (not) lovin' it

MyScreen.jpg
Is it just me or are most people horrified by the idea of being targeted with advertising. MyScreen is offering a permission-based service that m-spams you with offers – but at least rewards you for the intrusion. By downloading an app, you get the ads popping up at the end of each phone call. Visit the site and a small payment will be added to your e-wallet.

Currently, your bonuses can only be used for a selection of fixed offers but the promise for the future is that you’ll be able to transfer earned rewards to third-party loyalty cards and credit cards, gift cards or as a donation to your favourite charity. How much you receive is being kept under wraps until the official launch next Tuesday at Mobile World Congress in Barcelona

The idea ticks me off but if it ticks your box visit http://www.myscreen.com/

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