CIOs and IT suppliers should be planning for world dominance from a massive group of people brought up on the cereal Cheerios.
CIOs and their IT service providers will have to offer IT experiences to a workforce born after the late 1980s that have one important thing in common. They like Cheerios.
I am sure CIOs are already thinking about building Bring Your Own Device (BYOD) schemes linked to free gifts in cereal packets. It is only a matter of time that a desperate supplier creates this as a great channel to market.