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The price of Microsoft Surface devices has risen by more than 15% in the UK because of the weakening pound following the EU referendum.
The cost of Surface and Surface Book PCs in the UK has increased by about £400 after a pricing review.
Microsoft said in a statement: “In response to a recent review, we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics.”
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The changes only affect products and services bought by individuals, or organisations without volume licensing contracts. Prices for businesses buying through Microsoft’s reseller channel will differ, the company said. “For indirect sales where our products and services are sold through partners, final prices will continue to be determined by them.”
This is not the first price hike by Microsoft since the Brexit vote. In October 2016, Microsoft announced that it would raise the prices of its cloud and on-premise software in the UK by as much as 22%. It said at the time: “From January, British pound prices for on-premise enterprise software will increase by 13% to realign close to euro levels. Most enterprise cloud prices in British pounds will increase by 22% to realign close to euro levels.”
Hardware manufacturers were quick to increase their prices following the referendum result last June. In July, Dell Technologies announced a 10% price increase for all of its UK retailers. HP and several other manufacturers soon followed suit.