The corporate banking and wealth management sectors could be pioneers in the corporate take-up of tablets, as organisations attempt to get closer to customers to repair damaged reputations.
According to analyst firm Ovum, tablet devices, particularly iPads, are being used to improve relationships with customers.
Rik Turner, senior analyst at Ovum, said the two sectors are using tablets in their own workforce and enabling their customers to consume services through tablets. He says this has come about mainly due to the launch of the iPad.
In wealth management, which provides services to the rich, advisors are taking devices along to customer meetings to provide good visual and real-time information. Meanwhile, corporate bank customers such as finance executives are using tablet devices to bank from outside the office.
“The financial sector as a whole has come out of the global crisis with an urgent need to rebuild its credibility with a disillusioned public,” said Turner. “In certain sub-verticals such as wealth management, more 'face-time' with the customer can help this rebuilding process.”
He said increasing adoption of tablets among those working in the corporate banking and wealth management branches of financial services will be hastened because of their close relationships with the tech-savvy investment sector.
“They are quite tech savvy because they are a step closer to the capital markets than the retail banking sector. They are more prepared to adopt new technology,” he said.
Tridip Saha, UK head at Indian IT services firm Mindtree, said the company’s insurance sector customers are also adopting tablets: “People in the field are trying to make sales that are complex. Salespeople need to carry lots of brochures, but with a tablet it is easy to flick between digital brochures.”