UK online shoppers will spend £13.8bn during the Christmas festive season this year - a 42% increase on last year.
The estimate is from the Interactive Media in Retail Group (IMRG). IMRG, which represents leading etailers, said shoppers are migrating online to find more choice, convenience and better prices.
In addition, according to the latest IMRG Customer Service Index by eDigitalResearch and ipoints, confidence in website security rose two percentage points in the past quarter to 75.6%.
The IMRG Customer Service Index also revealed that customer delivery satisfaction had risen to 80.2%