Baugur web plan for high street brands


Baugur web plan for high street brands

Will Hadfield

Retail conglomerate Baugur is preparing to launch an e-commerce platform for both its own high street brands and those of entrepreneur Tom Hunter.

Baugur, which acquired House of Fraser last November, is believed to have set a target for the platform to contribute a significant percentage of group sales by 2009.

The company has stakes in Hamleys, Iceland, Jane Norman, Mosaic Fashions, Mappin & Webb and MK One, as well as Woolworths, which recently installed an e-commerce system from ATG. Hunter owns D2, Office, Qube and USC.

James Roper, CEO of online retail trade body IMRG, said the task of building an e-commerce platform would be challenging. "It is much harder getting the human resource needed to do this properly... The people who have any experience in this marketplace have all been snapped up," he said.

Link to Baugur

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy