Business transformation leads the way in speeding mobile adoption


Business transformation leads the way in speeding mobile adoption

Will Hadfield

Business transformation is the main reason why companies adopt mobile data and mobile applications, according to a survey  by consultancy Henley Centre.

Some 31% of the 550 businesses surveyed said "completely transforming the business process" was the reason why they had adopted mobile data technology, including bespoke mobile applications.

A further 30% of companies had adopted mobile data technology to improve communication between their off-site and office-based employees.

Requiring employees to be "always on", improving the efficiency of field workers, enabling flexible working and improving office-based employees' efficiency were also cited as reasons for adopting mobile technology.

The Henley Centre, which was commissioned by mobile operator Orange for its Orange Future Enterprise Coalition, interviewed 150 companies with turnover of more than £5m, 100 companies with between £1m and £5m of turnover and 300 businesses with turnover of less than £1m.

The survey found that IT directors were the most important decision makers for mobile technology in companies with more than 100 employees. In smaller companies, the business owner or most senior manager was the person most likely to choose mobile technology.

Relatively few companies are equipping their employees with smartphones. Just 29% of firms said they gave smartphones to their staff.


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