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IBM boosts content management strategy

IBM is to bolster its research and development programme by 25%, double its content management salesforce, and tighten integration of its related products.

"This is an important focus area for IBM," said Brett MacIntyre, vice-president of content and information integration software. "We consider this to be a hot area, a growth area, and one where we expect growth to continue."

MacIntyre declined to put a price on the R&D that IBM is putting toward content management; but between sales, marketing, and development, there are approximately 1,000 people at IBM working on it.

A new version of Content Manager is due out in the first half of 2003, with faster replication and faster search and loads.

"IBM has recognised that in the heterogeneous networks they are dealing with, the strategy of having everything in one place in one database is really not the reality of what they are seeing," said Stephen O'Grady, analyst at research firm RedMonk.

"Enterprises have a ton of content in a lot of different places strung out over the network. In that respect, IBM's efforts in replication and search are very likely to be well received."

IBM is also integrating the product more tightly with its EMMS records management product, WebSphere application server stack, and the DB2 database.

To increase the functionality of its content management products, IBM is enhancing the content publishing capabilities and digital rights management features.

With such integration, IBM aims to achieve greater cost reduction than point solutions and help customers increase revenue.

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