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Organisations pin hopes on Internet trading



Although few businesses have an e-business strategy in place, many more anticipate the Internet providing a significant proportion of their revenue in the future, according to a survey.

Of the companies attending E-business Expo 2000 conference in March, 45% of organisations are not generating sales through e-commerce, but in two years time 91% of them expect this to change.

The survey, which was conducted to measure opinions regarding e-commerce before the upcoming E-business Expo in November, clearly shows that UK firms are enthusiastically planning to shift their business towards electronic trading.

At present, only 6% are generating more than 40% of sales over the Internet. However in the next two years 25% are expecting more than 40% of their sales to be Internet-generated.

When asked which was the biggest single factor holding them back from implementing e-business 23% said that their customers/partners were not ready for e-commerce, 16% said lack of budget and 15% said lack of expertise within the organisation.

The most common technologies and solutions that companies are looking to implement are Web design, followed by customer relationship management, Internet hosting solutions, content management and then application service provision.

The survey revealed that 83% of companies now have a Web site, 50% use their site as a marketing tool (shop window), whereas only 24% are taking orders over the Web. Of the companies surveyed only 15% are accepting payment over the Web.


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