Sluggish growth in UK smartphone market


Sluggish growth in UK smartphone market

Kathleen Hall

The UK smartphone market is lagging behind that of Germany and France, according to research from telecoms provider Ciena.

Only 4% of UK online respondents without a mobile internet connection say they will subscribe to one in the next 12 months, compared with 12% in Germany and 17% in France, it found.

Of the 35% of UK respondents who do not have a mobile data connection, 72% said that they saw no need for it.

Mobile operators in the UK need to improve network capacity so consumers can be seduced by reliable services as they have a sizeable group to target in the UK, said François Locoh-Donou, vice-president at Ciena.

However, Clive Longbottom, head of research at analyst firm Quocirca, said smartphones are still seen as "bleeding edge" technology and yet to become part of the mainstream market.

"What we have is a fait accompli. The domination of smartphones will happen, but a lot of people won't be buying them specifically for internet use. Most people are on 12- to 24-month contracts. When those contracts end they'll be offered smartphones and will be tempted because of things like their gaming capabilities. It is likely they will then access the internet on them but without thinking about it," he said.

Longbottom added that the first half of next year will be a battleground for smartphone providers, with Android, HP, Microsoft poised for market expansion and the launch of the iPhone 5 in July.

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