Following the success of the Oyster card by Transport for London, now the French - who to date haven't really been in the vanguard of RFID adoption - are using it for a somewhat slower form of transport. As it's France, you might expect it to be related to using a bike, though it's not the Tour de France.
The scheme's called Velib, and it's essentially renting a bike to get around Paris, with the bikes using RFID tags for recognition purposes.
What's interesting is that RFID tags are being used in these sort of schemes, and though it gets publicity now because of its novelty, eventually we probably won't bat an eyelid that RFID tags are being used. They'll be as ubiquitous as barcodes.
The French incidentally, have also set up a new RFID group called Filrfid - literally 'le feu rouge de la RFID'