Mobile broadband: the good news continues

Citius, altius, fortius goes the Olympic motto and if ever the mobile broadband industry wants to develop its own motto along the lines of swifter, higher, stronger it would inevitably be along the lines of cheaper, faster, and wider.

Latest evidence of this, and in what will surely be a fillip for the mobile business market in general, will be the news that Orange is making, for a limited period anyway, significant discounts to the price of its Business Everywhere mobile broadband packages.

Basically until 31 July 2009, existing SME voice customers who take on a new Business Everywhere plan will receive a discount of up to 50%. This says Orange will give such companies unlimited mobile broadband access from just £7.50 a month. Separately, all new customers who sign up during this time will receive a £5 discount on their bill every month, meaning unlimited mobile broadband will be priced from £10 a month. 

After 31 July 2009, business customers will be offered Business Everywhere Unlimited packages for £15 a month on a 24 month contract or Business Everywhere Traveller, which includes a 25 Mbyte roaming allowance for £35. The offer also includes HSUPA mobile broadband devices for business.

These are interesting offer s and goes to show that, the need for operators to perform a land grab of market share continues unabated. The specific nature of the packages also indicates the fact that mobile broadband has penetrated companies of all sizes. There used to be a perception that mobility worked only for large enterprises: this news is another nail in the coffin of that myth.