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"Earn Success Every Day"

This title is the current advertising tag-line for Barclays Capital. They ran a two page ad in the FT yesterday, big letters covering the pages:

"Earn success every e-mail, every line of every document, every quick-fire decision, every considered decision, every handshake, every well-judged intervention, every working lunch, every 'i' dotted, every 't' crossed, every "do it again", every double check, every triple check, every percentage point, every second, every minute, every hour..." You can see it here for yourself on Barclays Capital's news release on its "Earn Success Every Day" ad campaign.

Many thanks to their copywriters - that's the best CIO manifesto I have read for a long time.

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This page contains a single entry from the blog posted on July 3, 2007 8:37 AM.

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