adam121 - Fotolia

BBC director general Tony Hall proposes an 'open BBC for the internet age'

As the internet changes the way the public consumes content, the BBC proposes to make itself a platform for UK talent and an ongoing trustworthy source

The BBC’s director general Tony Hall has proposed the launch of an “Open BBC” platform to nurture the UK’s talent and make content more easy to consume.

Part of the open BBC proposal will see a transformation of how news is delivered and the creation of partnerships with other trusted news providers.

The hope is to create a “modern, made-to-measure, global service” for a service for reporting on local public services, funded by the licence fee.

“Everybody should have access to the best, whoever they are, wherever they live, rich or poor, old or young. We are here to bring the best to everyone,” said Hall.

“We want the BBC in the next decade to be a magnet for creativity - the place people come to make brilliant programmes, programmes of distinction. For producers, directors, writers, artists to have the creative freedom to do things they would find it harder to do elsewhere.”

The BBC wants to be a “creative powerhouse” for the UK and will transform its news delivery platform to make news “streaming” rather than “rolling” to ensure news is available instantly as it happens.

According to Hall this will see a shift towards a more personalised, bespoke service through video based content supplemented by audio and textual content as the BBC continues to develop its mobile push.

This will be available to other news providers and the BBC wants to make video and audio content available for “immediate use” on regional and global internet services. The broadcaster has already been working on a scheme for this with local newspaper partners.

“Increasingly, in a way made possible by the internet and by mobile devices, people are enjoying what they want, whenever they want, wherever they are,” Hall said.

“Indeed, it is perfectly possible that, by the middle of the next decade, that becomes the main route to what the BBC does.”

But Hall said the organisation will be forced to “ride two horses” over the next 10 years to cater to those who have moved onto digital channels and those who still want to access information through traditionally scheduled TV and radio to cater to the 6.7 million who have never used the internet.

“We want to open the BBC to be Britain’s creative partner, to become a platform - a catalyst for this country’s incredible talent,” said Hall.

“We intend to put our technology and digital capabilities at the service of our partners and the wider industry – bringing us closer together for the good of the country - to deliver the very best to audiences.”

The media organisation also launched an open online platform called the Ideas Service to host content from the BBC, and other institutions – such as the British Museum, the Royal Shakespeare Company and the Science Museum – as well as festivals and universities.

“Our new, open BBC will act as a curator, bringing the best from Britain’s great cultural institutions and thinkers to everyone. Britain has some of the greatest cultural forces in the world. We want to join with them, working alongside them, to make Britain the greatest cultural force in the world,” Hall said.

“Where Google’s mission is to organise the world's information, ours, in a smaller way, would be to understand it.”

The BBC is responding to the new generation of “binge watchers” by trying to hosting British content together on iPlayer, so viewers aren’t forced to use different players to watch different content generated by other organisations.

Read more on IT for media and entertainment industry

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close