The mobile network operator (MNO) EE has launched a scheme called EE Power to address the common problem of smartphones running low on battery power over the course of the working day.
With owners of iOS and Android devices frequently stymied by their phones running low on battery power – particularly those who use data-heavy 4G services such as streaming – EE has taken action to keep its customers downloading and spending.
Customers can pick up a free Power Bar from any EE shop by requesting a one-time SMS code, charged at 35p. EE will be using 2,600milliampere-hour (mAh) capacity units, which it said was enough to charge a smartphone once, with a guaranteed lifetime of 500 charges.
Once drained, customers may either retain and recharge the unit themselves, or return it to an EE retail store for a fully-charged replacement as often as they want.
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Recent YouGov research of 2,000 adults found 60% claimed their smartphone battery didn’t always last the day, and over 50% wanted more public charging options. This percentage rose dramatically in the 18-24 age bracket.
Customers on 30-day, 12-, 18- or 24-month mobile or fixed line and broadband contracts will be able to register for the scheme. It will also be available to pay-as-you-go customers of more than three months standing.
“Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most,” commented EE CMO Pippa Dunn.
“With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”
The MNO said non-EE customers would be allowed to participate in the scheme for a joining fee of £20.