An Apple job listing has revealed the company’s plans to expand Apple Pay beyond the US.
The job listing, which has now been removed, was revealed by website iClarified. The advert revealed plans to expand the service, which is only available in the US, across Europe, the Middle East, India and Africa (Emeia).
It said a London-based Apple Pay team will lead this expansion.
The advert said: “The new London-based Apple Pay team will work to drive the roll-out of this technology across Emeia by working with a variety of internal and external partners, including teams in the US where the product will first launch and the Emeia organisation, as well as issuers, payment networks and merchants across Europe.
“To accompany us on this journey we are looking for a highly enthusiastic and energetic support intern to drive our business development activities, specifically to support the execution of multiple non-disclosure agreements and contracts with third-party partners.”
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It also said the candidate will provide administrative support for business development and contract negotiations.
In the US, where Apple Pay has been in use since October 2014, the technology has had a flying start. The Apple Pay mobile wallet was launched to iPhone users in the US in October and was responsible for 1% of digital payments in the US in November 2014, according to a survey.
Google Wallet, which was launched in 2011, only accounted for 4% of payments in the same month, according to the ITG Mobile Payments report.
Apple Pay allows iPhone 6 and iPhone 6 Plus users to pay for goods and services using a combination of the mobile wallet and fingerprint authentication. “Based on early trends since the October launch, the research finds that Apple Pay has the ability to significantly transform the mobile payment space,” said the ITG report.
The Apple Pay mobile wallet claims to keep data safe by ensuring no card or transaction detail is left on the iPhone. Instead, a device account number is generated and stored in an encrypted partition on the device. This number is then used when transactions take place.
However, a study of more than 6,000 people from Bizrate Insights revealed only 21.4% of people trust Apple with their bank details. In comparison, 72% trust their banks, 48.9% trust Paypal, 45.4% trust Amazon and only 12.9% trust Google.