Fujitsu touts 'human-centric innovation' model

Fujitsu wants to take customers on a journey towards what it terms “human-centric” IT

At Fujitsu Forum in Munich, Fujitsu shared details of its ongoing €345m investment in its services capability, which has already seen the supplier create a Global Delivery organisation to address the market for what it has termed “human-centric innovation”.

Against the backdrop of a rapidly evolving technology landscape, Fujitsu said it wanted to fuse together advanced and emerging technology, including cloud computing, mobility services, big data, social networking and the internet of things (IoT), to create a human-centric, hyper-connected intelligent society.

Fujitsu's CTO for Europe, the Middle East and Africa, Joseph Reger, likened the growth of the hyper-connected world to connections and synapses in the human brain.

In a wide-ranging session, Reger expanded on some of the implications of this strategy, telling his audience that IT was “creeping up on you”, having gone from the office mainframes of the 1960s and 1970s, to the PC on the desk, to the laptop in a briefcase, to the smartphone in a pocket.

Soon, he said, it will literally exist next to the skin in the form of wearable devices, which will have major implications for healthcare.

Translated into more enterprise-friendly terminology, Fujitsu senior vice-president and vice-head of global marketing, Claus-Peter Unterberger, said the company imagined “a digital revolution in the hyper-connected future – creating a sustainable world where human-centric ICT will help to create a more intelligent society, where everyone is able to live and prosper”.

“At the heart of this revolution is innovation,” he said, “which will create business and social value by developing solutions and services that bring together the three dimensions of people, information and infrastructure.”

Fujitsu’s new delivery organisation, which has drawn heavily on the deeply ingrained service-led culture fostered in its home market of Japan, has set itself the goal of targeting enterprises that want to buy into its vision.

It said it would focus in particular on the use of smart devices by mobile workers, wearable technology, sensors and the IoT, where it has already worked on more than 100 projects with Japanese clients.

It will also develop an end-to-end in-house service system to look at bringing tangible improvements in operational efficiency that can then translate into improved customer management. This will include incident management, field engineering scheduling, spares management, alongside an analytics-focused service desk offering.

Feedback from European enterprise customers suggested there was still a lot of work to do to overcome resistance to the validity of the human-centric model among CIOs, claimed Duncan Tait, Fujitsu head of Europe, Middle East, India and Africa and corporate senior vice-president.

“Traditional IT and traditional views of IT are a bottleneck,” said Tait.

Nevertheless, Fujitsu has already announced a number of customers exploiting the human-centric strategy in their businesses, including aluminium supplier Norsk Hydro, state and provincial government bodies in Australia and Canada, and the Barcelona metropolitan transit authority.

At Fujitsu Forum, the supplier announced the addition to the list of the Portuguese post office Correios de Portugal, for which it will deploy more than 9,000 thin-client, notebook, printer and PC devices to enable smarter working in branches all around Portugal.

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