A new report from market research firm In-Stat has found that even though WiMAX provides the right mix of features and pricing to appeal to consumers, enterprise users will provide a challenge to WiMAX operators primarily based on the business users' need for ubiquitous, business-class coverage.
“While early WiMAX network coverage will not be as large as 3G cellular, it will be adequate to appeal to consumers,” explained Daryl Schoolar, In-Stat analyst. “When respondents were presented with service examples and picked the one they most preferred, the one representing WiMAX was picked more than two-to-one over the one representing 3G cellular data. Service descriptions include information on coverage, network performance, pricing, and usage limitations.”
Respondents from the survey indicated marked interest in a wireless broadband service that will allow them to connect multiple devices under a single service plan. They suggested that they wanted a service that could meet both their at home and away Internet needs.
In-Stat believes that fixed broadband operators are vulnerable to losing subscribers to WiMAX. Survey respondents reported increased usage of public wireless.