hybris, a product information management (PIM) and e-commerce vendor, has announced that  Dangaard Telecom is using its Commerce Suite Enterprise Edition solution, with its PIM functionality, to launch up to 250 online shops and other online business retail offerings.

Download this free guide

Why customer relationship management is turning to AI for assistance

In this e-guide, we look at how AI is powering retail customer experience, why SAP Hybris could paint the future of commerce and how Ulster bank is faring after adopting a full-scale Salesforce Einstein CRM.

Start Download

• Corporate E-mail Address:

  You forgot to provide an Email Address.

  This email address doesn’t appear to be valid.

  This email address is already registered. Please login.

  You have exceeded the maximum character limit.

  Please provide a Corporate E-mail Address.

• • I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.

  Please check the box if you want to proceed.

• • I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.

  Please check the box if you want to proceed.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

Dangaard is Europe ’s largest distributor of mobile phones, smartphones and associated spares and accessories, employing over 950 people in 14 countries.  The company chose hybris because its e-commerce and PIM solution was able to handle the management and publishing of large amounts of highly complex data which is a critical requirement for the sale of mobile phones and their supporting parts and accessories. 

As part of planned business improvements and expansion, Dangaard Telecom decided to develop a new B2C e-commerce website model that could be ‘white labelled’ to provide up to 250 webshops for mobile phone operators branded as their own websites.  In the  same initiative, the company also decided todevelop a new main B2B webshop to support online sales across all its regional operations and also developed a separate B2P, business-to-partner, webshop model. 

The challenge that Dangaard faced was that its existing SAP e-commerce solution was unable to support the e-commerce and PIM functionality and features needed for these new B2B, B2C and B2P webshops.  As such, working with its IT support partner for the project, Exude, Dangaard decided to use the hybris Commerce Suite Enterprise Edition as its new e-commerce solution, integrating it with other solutions also supporting the new webshops such as mySAP, SAP CRM and various in-house ERP systems.