SAP CRM connects to Blackberry

German business software supplier SAP has agreed to combine its CRM product with Blackberry wireless handheld devices...

German business software supplier SAP has agreed to combine its CRM product with Blackberry wireless handheld devices manufactured by Research in Motion (RIM).

The service, available later this year, will allow salespeople in various industries, including consumer products and pharmaceuticals, to manage their customer accounts more easily and efficiently, SAP said at its Sapphire international customer conference in New Orleans.

The application, which requires no manual synchronisation, will allow sales representatives in the field to update and access information they need for their sales calls anywhere and at anytime. For example, they could immediately check the status of an open order when consulting with a customer.

Bill McDermott, chief executive officer and president of SAP has been using the service internally for some time to keep track of sales in near-real-time and referred to it as a "powerful tool".

A customer survey conducted by SAP before Sapphire revealed that one of their biggest demands were mobile applications. "This is an example of how we aim to deliver solutions that meet these demands," he said.

The Blackberry application complements SAP Mobile Sales, a component of the mySAP CRM application, which can run on both notebook computers and handhelds.

Under their agreement, SAP and RIM will contribute engineering, marketing and sales resources as well as consulting capabilities to the partnership.

John Blau writes for IDG News Service

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