Overture and MSN extend sponsored search deal

Microsoft will continue sponsored search ads from Overture Services for the next two years on its US and UK MSN web portals.

Microsoft will continue sponsored search ads from Overture Services for the next two years on its US and UK MSN web portals.

The Overture ads which appear after a particular search are related to the topic the user has searched for.

Advertisers deal with Overture to have their ads listed in search results related to the product or service the advertisers sell. This type of service is called sponsored search results. Other companies, including Google, provide similar sponsored-search services.

Overture ads appear in search results from a variety of search engines, including MSN. Overture delivers ads to searches conducted from a variety of MSN portals, including th UK, US, France, Germany, Spain, Italy and Japan MSN portals.

The extension will apply to both the US and UK. MSN portals and extends the deal until June 2005. The existing agreement in other countries could also be extended.

Microsoft and Overture have had a partnership in place since 1998.

Juan Carlos Perez writes for IDG News Service

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