Sajid Javid (current Secretary of State at DCMS is reported in the Guardian as having pledged to enforce on-line Age Verification. The Digital Policy Alliance Age Verification working group announcement on which I blogged on Thursday had its genesis at a meeting (on Smart Cities and the role of standards) chaired by Helen Goodman when she was Labour Shadow at DCMS. I suspect we can, expect all-party consensus on the subject.
The task will then be to deliver not just the standard, but to ensure that the implementation helps win more (and more profitable) business for those who take the protection of their on-line users (and the families of their online users) more seriously than they they do the revenues from those to whom they sell user data (the new “oil”). That means engaging those who wish to use robust and non-intrusive age verification to improve customer confidence and increase market share.