PoC in the clouds: Google Cloud’s Model Garden at Platform 37
So-called Proof-of-Concept “labs” have evolved massively over the last 30-years.
Back in the day – and we’re talking pre-Windows 95 here – Microsoft used to roll out a bunch of enterprise apps, typically running on Intel-based Compaq machines (remember WinTelPaq?) and invite the press in to twiddle a few knobs and marvel at the speed of a Pentium 33 processor.
But this is not 1993 anymore.
Since that time, we’ve seen GE’s magnificent facility in Paris evolve with its hands on workshop areas for software application developers to get their hands dirty on platform, code and tools.
Similarly, NTT hosts its annual R&D Forum in Tokyo in its own dedicated building to showcase a massive variety of working hardware and software solutions alongside many prototypes.
Now taking the mantle forward is Google Cloud.
Google Cloud Summit
The organisation used its Google Cloud Summit this June to detail the new Model Garden at Platform 37, opening in London this year. This location is described as a premier, invitation-only Google Experience Center (GEC) for Google’s most strategic user base.
Cloud-native developers (and their upper-tier C-suites) will get the chance to visit this flagship EMEA facility, which offers a purpose-built, confidential environment for executives, senior leaders and partners to learn how to drive digital transformation at their organisations using Google Cloud’s entire product portfolio, including industry-leading generative AI and agentic AI models and tools.
Google Cloud VP Costello: We’re providing expert access, technical infrastructure and solutions to turn AI into a tangible reality for the UK & EMEA.
Google Cloud says its GEC is designed to bring Google experts and strategic leaders together, transitioning from theoretical discussions to solving real-world challenges through curated workshops, demos and tailored content.
Part of the new facility, “The Vault”, is a high-impact, 270-degree touch-based environment designed for bespoke client sessions that bring AI solutions to life. It allows users to visualise complex data in real-time and see exactly how Google’s technology works.
It is, as Google Cloud puts it, all about “creating tangible business strategies for the agentic era” today.
“The Model Garden is a strategic investment in the future of our most critical business partnerships,” said Maureen Costello, vice president, UK, Ireland and sub-Saharan Africa, Google Cloud. “This is a dedicated, private workspace for our most critical partners to help them build the future of their organisations. By launching at Platform 37, we are providing expert access, technical infrastructure, and other solutions they need to turn AI into a tangible reality for the United Kingdom and across EMEA.”
Three-story digital atrium
The environment features a design inspired by classic English gardens, including a three-story digital atrium with living digital lanterns. Guests can also collaborate with Google teams in meeting rooms – or enjoy an expansive roof garden – that offers views of London cityscapes.
The Model Garden at Platform 37 will be accessible via invitation and scheduled engagement only and the centre will officially begin hosting executive customer sessions in Q4 2026.
