Free utility tool stipulates how AI uses human name, image, likeness & identity attributes
Human Consent Registry is a new free-to-use public utility tool built around the principle that each user’s identity should remain their own intellectual property.
That sounds obvious, except perhaps it’s not.
We now need to make sure every user identity stays in the user’s own control and is not allowed to be used by AI systems.
Built by RSL Media and developed together with Member of the European Parliament, Eva Maydell, Human Consent Registry is designed to “make consent discoverable and actionable” and the technology has been launched to bring together business and policy leaders across technology, music, entertainment and other industries.
Introduced late last month, the Registry opens today to the public, providing a free and practical way for people to declare how AI systems may use their name, image, likeness and other identity attributes, promoting transparency and trust while complementing emerging AI policy frameworks
EU Artificial Intelligence Act
The location bears its own significance as the place where the EU Artificial Intelligence Act, the world’s first comprehensive AI framework, was debated, shaped and adopted.
Users can access the Human Consent Registry at rslmedia.org to determine how their identity may be used by AI systems: allowed, allowed with terms, or prohibited.
These choices function like a traffic light and provide AI systems a universal way to understand consent.
‘Identity’ here covers name, image, likeness, voice, movement and other signature or personal attributes.
“Your identity is your IP in the age of AI, and every person deserves the right to decide how AI can or cannot use it,” said actor, producer and RSL Media co-founder, Cate Blanchett. “RSL Media’s free Human Consent Registry gives everyone a voice and a way to take action on AI permissions, helping to preserve and protect trust across the evolving AI landscape.”
Coming soon, RSL Media will additionally roll out ‘Work’, ‘Characters’ and ‘Marks’ rights areas.
“Today, responsible stewardship is ever more important – ensuring that technology evolves in line with our values and our vision for the future. The RSL Media Public Registry is an ambitious step to translate these principles into practice – a tool that makes rights transparent, scales trust, and keeps human creativity at the centre of technological progress. I am glad to see it launch today – as a legislator, and as a human,” said Eva Maydell, member of the European Parliament.
The registry is designed to support both those who are acting on behalf of themselves and those who work through a third party such as an agent, guild, manager, licensing organisation or trusted representative. A person without representation can register directly for free, while represented individuals can route requests through an approved pathway.
“Consent is a human right,” said Nikki Hexum, co-founder and CEO of RSL Media. “A person should be able to say: this is me, this is what I allow, this is what I do not allow, and this is the safe way to reach me if you need to ask. The public registry is a real-world tool that gives people a place to make their choices clear. We are proud to launch today with the European Parliament, a global force that is leading the way on digital rights and responsible AI use.”
How it works
Through the RSL Media Human Consent Registry, anyone, even those without technical knowledge, can:
- Register: Create or activate their Human Consent ID and verify their identity through rslmedia.org.
- Declare: Set permissions for their identity: permitted (green), conditional (yellow) or not permitted (red).
- Encode: Permissions get translated into machine-readable signals.
- Verify: AI systems and platforms will be able to check the RSL Media Human Consent Registry before using protected rights.
