Are you a tech influencer, porn star or Sarah Palin?

TechCrunch has posted, named and shamed an infographic of women in tech created by WPromote online marketing.

WPromote say it was designed in response to the popularity of other ‘tech geek’ infographics.

In a blog post, WPromote’s Maria Sass wrote, “A few months ago “Evolution of the Geek” infographic went ’round the web. This infographic warmed our nerdy hearts, however we noticed one thing missing: female geeks. That omission prompted us to create our own infographic starring tech’s leading ladies.”

I’m gob-smacked.

Female success has been reduced to a series of key decisions concerning shoes, barnets and white wine spritzers.

In a misguided effort to represent women, this hideously pink flow chart – similar to a page-filler in a teenage magazine – manages to trivialise the status of women in the tech industry.

Which hair style do you prefer? A dead end on the flow chart reads, “The only thing this hair style will get you is a fist pump.” 

The makers of this infographic might get something similar from women working in IT.

Click to enlarge image.

female-tech-influencers-entrepreneurs-full.jpg

 

Compare to Evolution of the Geek:

ft-geek-10-20-1.jpg

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Sadly - you *completely* missed the point here.

This is fun, silly, and ironic exactly *because* the women profiled here are extraordinary smart, ambitious and successful. That's the joke.

In fact, the most depressing thing are the hissy fits being thrown... All this whining and crying is EXACTLY the stereotype you ladies should be working to squash.

Also - way to use "palin and porn star" in the headlines to try and capture more readers.

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Thanks for your comment TC'er.

I see your point and I agree that the infographic is silly. But I don't think the irony of the infographic is obvious.

Doesn't this bit of fun do more damage than good for the small minority of women working in the industry who already struggle to break gender stereotypes?

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Thanks for your response. To answer your question, No.

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