Will Nasscom reveal the new normal in outsourcing?

Alex Blues, IT Sourcing Specialist at PA Consulting Group, has agreed to blog for me from Nasscom’s big event again this year.

See all of his posts from last year by clicking this blog entry.

Starting tomorrow (08 February) Nasscom is the big get together, in India, of the IT services industry.

Here is his introduction post:

What is the new normal in IT outsourcing?

By Alex Blues

“The annual Nasscom India Leadership Forum in Mumbai from the 8 to 10 February will involve over 150 speakers, 30 trade delegations and over 3000 delegates.

Throughout the three days, PA Consulting Group will be interviewing industry leaders and CEOs of suppliers and end user organisations alike, looking at how their predictions for 2010 compare with the reality of the last few months – and discovering how they think 2011 will develop.

The official theme of the event this year is ‘Drivers of the Decade’. Three key words, almost sub-themes in their own right, have been identified by Nasscom. They are ‘innovate’, ‘redesign’ and ‘reinvent’. There are also ten different ‘tracks’ to the show, ranging from building alliances to innovation. There is anticipation that these tracks will reflect the Nasscom pre-event statement that “working on yesterday’s logic could be risky and the ‘New Normal’ is yet to take shape”.

Precisely how these ideas will manifest themselves throughout 2011 will be a prime topic of conversation over the three days. 

I’ll be blogging throughout the event, reporting on how industry leaders believe 2011 is likely to differ from 2010, and on how the months ahead could herald the beginnings of a new industry.”

Follow PA at Nasscom here.



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